Privacy Policy

Privacy Policy

We maintain an unwavering dedication to protecting and preserving all personal data provided by our website visitors and service users, implementing robust and comprehensive security measures throughout our services and operations.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data. In this role, we are responsible for ensuring the proper handling, processing, and protection of all personal data submitted through our website.

We may process usage data (“usage data”), which comprehensively includes browser type, operating system, access times, page views, device information, and navigation paths. This information is collected through automatic logging systems, cookies, and analytics tools and may include IP addresses, geographical location, and referring websites. The source of this data is our analytics tracking system and server logs. We process this information for several important purposes, including improving website performance, analyzing user behavior patterns, enhancing security measures, and optimizing content delivery, which enables us to provide a better user experience, strengthen security protocols, and deliver more relevant content. The legal basis for this processing is our legitimate interests in monitoring and improving our website services.

We may process account data (“account data”), which comprehensively includes name, email address, telephone number, postal address, and communication preferences. This information is collected through registration forms, direct correspondence, and account updates and may include professional credentials, business information, and account settings. The source of this data is you, the user. We process this information for account management, service delivery, communication purposes, and transaction processing, which enables us to provide personalized services, maintain accurate records, and ensure effective communication. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process profile data (“profile data”), which comprehensively includes interests, preferences, property search criteria, saved listings, and interaction history. This information is collected through user interactions, saved searches, and profile customization and may include property favorites, search parameters, and notification settings. The source of this data is your direct input and website interaction. We process this information for personalizing user experience, providing relevant property recommendations, market analysis, and service optimization, which enables us to deliver targeted content, improve search results, and enhance user engagement. The legal basis for this processing is our legitimate interests in providing personalized services and improving user experience.

You have the right to access your personal data, which means you can obtain confirmation about whether we process your personal data and request copies of your personal information. This includes the ability to receive information about data processing purposes, categories of personal data concerned, and recipients of your data. To exercise this right, you can submit a written request through our contact email, providing necessary identification details. We will respond within 30 days and may require government-issued identification, proof of address, and account verification to verify your identity.

You have the right to rectification, which means you can request corrections or updates to inaccurate or incomplete personal data we hold about you. This includes the ability to modify account information, update contact details, and correct any errors in your personal data. To exercise this right, you can log into your account settings or contact us directly through our support channels. We will respond within 15 days and may require account credentials, verification documents, and specific details about the information to be corrected.

You have the right to erasure, which means you can request the deletion of your personal data when there is no compelling reason for its continued processing. This includes the ability to remove account information, delete saved searches, and withdraw consent for data processing. To exercise this right, you can submit a deletion request through our designated channels. We will respond within 30 days and may require password confirmation, identity verification, and written confirmation of the erasure request.

You have the right to restrict processing, which means you can limit the way we use your personal data when you have legitimate grounds for doing so. This includes the ability to temporarily pause data processing, limit data usage, and suspend certain processing activities. To exercise this right, you can submit a restriction request specifying the data and processing activities concerned. We will respond within 15 days and may require account verification, detailed explanation of restrictions, and confirmation of identity.

You have the right to data portability, which means you can receive your personal data in a structured, commonly used format and transmit it to another controller. This includes the ability to download your data, transfer information between services, and receive electronic copies of your information. To exercise this right, you can request data export through our platform or contact our support team. We will respond within 30 days and may require account authentication, format preferences, and destination details.Data Processing and Security Measures

We process Service Data which includes property preferences, search history, saved listings, and user account details. This processing involves automated collection, analysis, and storage, enabling us to provide personalized property recommendations and account management. For example, in the context of real estate, this includes matching property features with user preferences and tracking viewing history. The legal basis for this processing is legitimate business interests and contractual necessity, specifically to provide our core real estate services and improve user experience.

We process Technical Data which includes IP addresses, browser information, device details, and website interaction patterns. This processing involves automated logging, analysis, and performance optimization, enabling us to ensure optimal site functionality and security. For example, in the context of real estate, this includes optimizing property image loading speeds and securing virtual property tours. The legal basis for this processing is legitimate interests, specifically to maintain and improve our digital services.

We process Communication Data which includes email correspondence, chat messages, inquiry forms, and newsletter subscriptions. This processing involves storage, analysis, and response management, enabling us to provide timely and relevant assistance. For example, in the context of real estate, this includes property inquiries, viewing scheduling, and market updates. The legal basis for this processing is consent and contractual necessity, specifically to facilitate property-related communications.

We process Transaction Data which includes property interests, offers made, and transaction history. This processing involves secure storage, analysis, and verification, enabling us to facilitate property transactions and maintain accurate records. For example, in the context of real estate, this includes offer tracking and transaction documentation. The legal basis for this processing is contractual necessity and legal obligations, specifically to complete property transactions and comply with real estate regulations.

We process Preference Data which includes saved searches, favorited properties, and notification settings. This processing involves analysis and personalization, enabling us to deliver tailored content and alerts. For example, in the context of real estate, this includes matching new listings to saved search criteria. The legal basis for this processing is consent and legitimate interests, specifically to provide personalized property recommendations.

Security Measures

Our comprehensive encryption protocols ensure end-to-end protection of your data, incorporating industry-standard algorithms and regular security updates to maintain data integrity. This includes regular security assessments and penetration testing by qualified professionals.

We implement multi-layered security infrastructure, including advanced firewalls and intrusion detection systems that continuously monitor for and prevent unauthorized access attempts. This infrastructure undergoes regular updates and enhancements.

Access to personal data is strictly controlled through role-based permissions, multi-factor authentication, and detailed access logs. We maintain comprehensive audit trails of all data access and modifications.

Our continuous monitoring systems provide real-time threat detection and automated response protocols, ensuring immediate action against potential security threats.

We maintain comprehensive backup procedures with encrypted offsite storage and regular recovery testing, ensuring data availability and integrity.

All staff undergo regular security awareness training and must comply with detailed data protection protocols, including specific training for handling sensitive real estate data.

International Transfers

We may transfer your personal data to countries outside your jurisdiction. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses, Privacy Shield certification, and Binding Corporate Rules. Each international transfer is conducted under strict protocols that ensure:
– Adequate data protection standards
– Compliant processing procedures
– Enforceable data subject rights
– Effective legal remedies

International transfers are protected by ISO 27001 standards, GDPR requirements, and CCPA guidelines, ensuring compliance with global privacy regulations. We implement additional measures including:
– Regular compliance audits
– Data protection impact assessments
– Documented transfer mechanisms
– Continuous monitoring procedures

Regarding international transfers, you maintain specific rights including:
– Right to information about transfers
– Right to object to transfers
– Right to withdraw consent
– Right to data protection guarantees

Data Retention

We maintain specific retention periods for different data categories:

Account Information: Retained for 7 years after account closure to comply with real estate transaction records requirements
Usage Data: Retained for 2 years to analyze property search patterns and improve services
Transaction Records: Retained for 10 years to comply with tax and property transaction regulations
Communication History: Retained for 5 years to maintain continuity in client relationships
Technical Logs: Retained for 1 year for security and performance optimization

These retention periods are determined by:
– Legal requirements
– Business purposes
– Technical necessities
– User preferences

Special circumstances affecting retention:
– Legal obligations
– Dispute resolution
– Security investigationsCookie Policy and Data Processing

Essential cookies form the backbone of FernCreekProperty.com’s functionality. These cookies maintain secure user sessions, protect against unauthorized access, and ensure smooth site navigation. We use them specifically for authenticating user logins when accessing saved property listings, securing personal information during property inquiries, and maintaining consistent browsing sessions while comparing real estate options.

Functional cookies enhance your property search experience by remembering your preferences. They enable location-based property listings, preferred property type filters, and customized search parameters. For example, these cookies remember if you prefer residential or commercial properties, your desired price range, and specific neighborhood selections.

Analytics cookies help us understand how visitors interact with our real estate platform. They collect information about which property listings receive the most attention, how users navigate through virtual tours, and which search filters are commonly used. This data helps us optimize our property presentation and search functionality.

Performance cookies assess and improve our website’s operation by monitoring loading times of property images and virtual tours, identifying technical issues with property submission forms, and optimizing the delivery of high-resolution property photos and videos. These cookies ensure smooth functionality during peak browsing times and virtual open houses.

Cookie Management

You maintain full control over your cookie preferences through your browser settings, our cookie consent banner, and your account privacy preferences. You can modify these settings at any time to align with your privacy comfort level.

GDPR Compliance

For our European Union visitors, we implement strict data protection measures including explicit consent mechanisms before processing personal data, limiting data collection to essential property search functions, and maintaining transparent processing practices. We store your data only as long as necessary for your property search journey.

CCPA Compliance

California residents enjoy additional privacy rights, including the ability to request information about collected personal data, delete their property search history, opt-out of data sharing with real estate partners, and maintain equal service access regardless of privacy choices.

COPPA Compliance

We take special precautions regarding users under 13, implementing strict age verification processes and requiring parental consent for any data collection. Parents maintain full access rights to their children’s information and can review or delete it at any time.

Updates and Changes

We regularly review and update our privacy practices to maintain compliance with evolving regulations. Users receive notifications about significant changes, and we maintain detailed documentation of all privacy policy updates.

Contact Information

For any privacy-related concerns or inquiries:
Primary Contact: [email protected]
We respond within 48 hours
Identity verification required for data-related requests
Our team provides support for privacy concerns, data requests, and rights exercise

This policy was created specifically for ferncreekproperty.com and covers all associated services within the real estate industry.